Marketing something is not just doing its promotion. It is much more than that. Marketing not only creates a brand image, but it also increases the reach and audience base. You might need to market your product or service. Some methods can do both. It is all about appealing to the right bunch of people at the right point of time. For example, appealing to someone standing in a bicycle store, informing them about the massive discounts on monster trucks would not do anything. You have to understand your product or service to sell it to the right people. You might also want to check out the influencer marketing agency india.
Demographic and Psychographic profile might help
Demographics refer to the specifications of the people to whom you want to sell your product. If you are opening a salon, it is nothing but evident that you would be showing your advertisement to people with long hair. Whether you are providing luxury services or not, also depends upon whether someone needs those services or not. But then again, a person would only be able to avail of the services if he or she can afford them. That is where demographics come in.
- Age Group – you would only be able to sell a printed tee to a college-going person, and the knee support wears to the old age people. What kind of products and services a person would buy depends upon what age group is he or she in.
- Income – directly related to consumption patterns. If someone earns less, he or she would be able to spend a relatively smaller amount than someone who earns a more prominent figure.
- Religion – in an ideal world, it should not be a category, but sadly it does exist. Certain products or services are made available for religion-specific people.
- Profession – someone who is at a higher post would have a better lifestyle than someone who is at an introductory post, and hence, they would consume differently.
All these are certain factors that define whether or not your product would attract a certain set of audience. Defining the target audience is also essential. You would be able to advertise more precisely. Marketing perfume in front of someone who wants a perfume makes sense, doing the same in front of someone who does not want to buy a perfume is entirely useless.
Advertising on conventional media platforms might turn out to be very expensive. A television commercial costs a fortune in comparison to precise and inexpensive nano influencer marketing. Several social media websites have people who promote brands, products, and services. They develop a following, and naturally, the following then begins to copy their lifestyle. They might want to use the same shampoo, hair conditioner, sunscreen, and the same cellphone as well. So, instead of printing an ad in a newspaper, brands would directly reach out to these social media influencers, who would testify the product among their audience. That is how it works. Payless, get more. This is how smart advertising works.